And You Thought You’d Never Make the Cover of Time Magazine

by Geoff Pickering
In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of [...]

Filed under: Brand Management, Brand Strategy, Channel Management, Experiential Branding, Integration, Strategic Planning on January 28th, 2010 | No Comments »

Ambient Intimacy

by Geoff Pickering
The pace of change and new concepts and TLA’s (Three Letter Acronyms) is absolutely maddening. I try really hard not to adopt too many of the latest concepts until the marketplace pressure vets their stability. That being said, a few weeks ago I saw a term the other day from Leisa Reicheit that [...]

Filed under: Brand Strategy, Channel Management, Experiential Branding, Social Media, Strategic Planning on January 28th, 2010 | No Comments »

Eyeballs A Measure Past its Prime

by Geoff Pickering
CMO Simon Clift delivered a message at the Ad Age conference a few months ago that really resonated with me and our beliefs here at Adamson.
“Brands aren’t simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media,” said Unilever Chief Marketing Officer Simon [...]

Filed under: Channel Management, Outside the Box, Strategic Planning on January 28th, 2010 | No Comments »

How Much Time People Really Spend with Ads – eMarketer

How Much Time People Really Spend with Ads – eMarketer
There’s an interesting report out via eMarketer and Eyeblaster on how much time people really spend with Internet ads. An excerpt:
The difference between clicks and general interaction was huge in 2008. For example, the average worldwide click-through rate for rich media ads studied was 0.35%. The [...]

Filed under: Channel Management, Strategic Planning on January 28th, 2010 | No Comments »

WTF? Online Ads Asked to Adopt Off-line Metrics. Really! What the duece?

I read the following article: Brand Comfort: Online Ads Asked to Adopt Off-line Metrics this morning. I had to write a response to this as I couldn’t believe what I read. This response is also listed as a comment at the end of the article as I’m interested in hearing more from the keynote speaker, Young-Bean Song, Senior Director at the Microsoft Advertising Institute.

Filed under: Channel Management, Integration, Strategic Planning on January 28th, 2010 | No Comments »