by Kim Boyer
Many business to business marketers think of their target audience as a job function or category.  We typically look at SIC codes or department functions.  It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer to look [...]

Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »