In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles that are stored in a database. [...]

Filed under: Brand Strategy, Emerging Technology, Integration, Social Media, Uncategorized on May 4th, 2010 | No Comments »

By Alan Epstein
Are you ready to take advantage?
In a new report issued this week, Forrester Research predicts that online retail sales will grow 10% per year for the next five years. Nothing earth shattering there. But get this, according to Forrester… “the web will influence 53% of U.S. retail sales by 2014”, meaning that products [...]

Filed under: Brand Strategy, Experiential Branding, Integration, Social Media, Strategic Planning, Uncategorized on March 18th, 2010 | 2 Comments »

by Geoff Pickering
In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of [...]

Filed under: Brand Management, Brand Strategy, Channel Management, Experiential Branding, Integration, Strategic Planning on January 28th, 2010 | No Comments »

I read the following article: Brand Comfort: Online Ads Asked to Adopt Off-line Metrics this morning. I had to write a response to this as I couldn’t believe what I read. This response is also listed as a comment at the end of the article as I’m interested in hearing more from the keynote speaker, Young-Bean Song, Senior Director at the Microsoft Advertising Institute.

Filed under: Channel Management, Integration, Strategic Planning on January 28th, 2010 | No Comments »