Did you know that half of Internet users research online before making any type of purchase—whether on the Web or in a store? With the vast number of emerging social media vehicles available, it’s easy to forget the simple tactics that can make a huge impact on sales. I was reminded of this when [...]
Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on May 27th, 2010 | No Comments »
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles that are stored in a database. [...]
Filed under: Brand Strategy, Emerging Technology, Integration, Social Media, Uncategorized on May 4th, 2010 | No Comments »
By Alan Epstein
Are you ready to take advantage?
In a new report issued this week, Forrester Research predicts that online retail sales will grow 10% per year for the next five years. Nothing earth shattering there. But get this, according to Forrester… “the web will influence 53% of U.S. retail sales by 2014”, meaning that products [...]
Filed under: Brand Strategy, Experiential Branding, Integration, Social Media, Strategic Planning, Uncategorized on March 18th, 2010 | 2 Comments »
by Kim Boyer
Many business to business marketers think of their target audience as a job function or category. We typically look at SIC codes or department functions. It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer to look [...]
Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »
by Kim Boyer
Marketing to Moms – Why?
You might be asking yourself, why worry about marketing to Moms, we are marketing our brands to women, that should cover it.
This attitude is why, according to PMI Enterprises, 60% of Moms believe that marketers are ignoring them and 73% of Moms believe marketers do not understand what it [...]
Filed under: Brand Strategy, Social Media, Strategic Planning on January 29th, 2010 | No Comments »
by Geoff Pickering
The pace of change and new concepts and TLA’s (Three Letter Acronyms) is absolutely maddening. I try really hard not to adopt too many of the latest concepts until the marketplace pressure vets their stability. That being said, a few weeks ago I saw a term the other day from Leisa Reicheit that [...]
Filed under: Brand Strategy, Channel Management, Experiential Branding, Social Media, Strategic Planning on January 28th, 2010 | No Comments »
Social media needs a few high-visibility campaigns that lead to increased sales to put it truly at the center of contemporary marketing. Maybe it is beginning to happen.
SAN FRANCISCO — Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.
So how does it introduce the subcompact car to [...]
Filed under: Social Media on January 28th, 2010 | No Comments »