Critiques are Critical

Did you know that half of Internet users research online before making any type of purchase—whether on the Web or in a store? With the vast number of emerging social media vehicles available, it’s easy to forget the simple tactics that can make a huge impact on sales. I was reminded of this when [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on May 27th, 2010 | No Comments »

Brands Will “Like” What Facebook is Doing

In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles that are stored in a database. [...]

Filed under: Brand Strategy, Emerging Technology, Integration, Social Media, Uncategorized on May 4th, 2010 | No Comments »